I’m an award-winning beauty editor with over 10 years’ experience creating industry-leading content and copy for some of the UK’s most-loved titles and brands.

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Right now, I'm the content editor at Liberty, producing inspirational campaigns and copy to surprise and delight visitors to this iconic store. I’ve also held highly-revered positions including beauty director at Stylist, beauty editor at i-D and deputy editor at Byrdie. In each of these roles, it’s been my job to bring beauty to life through thoughtful features, engaging visuals and click-worthy digital franchises that resonate with the modern beauty consumer.

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This experience has left me well positioned to truly know how to help brands - big and small - find relevance in today’s saturated market through meaningful campaign concepts, standout visuals and thoughtful, well-crafted copy for every kind of output, from web to social, emails to editorial, press releases to packaging.

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Whether you need help crafting an effective tone-of-voice from the top down, want a pro to conceptualise consumer-friendly campaigns and the most press-worthy angles, or simply need copy with cut through, I'd love to talk. 

 

Email me on shannon.peter@hotmail.co.uk and follow me on IG @shannonrpeter. 

 

 

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ACCOLADES

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Creativity Award, Jasmine Awards 2021
Best Beauty Writer, Johnson and Johnson Awards 2019

Best Beauty Writer, Johnson and Johnson Awards 2018

​Most Creative Visual, Jasmine Awards 2018

​New Consumer Journalist of the Year, PPA New Talent Awards 2016​

Best New Beauty Journalist, Johnson and Johnson Awards 2016

​Rising Star, Jasmine Awards 2016

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