A beauty communications expert, many industry-leading brands have entrusted me to bring their story to life through compelling, thoughtful copy. Some require me to develop a full tone-of-voice framework from the ground up, while others simply need me to translate the brand personality into slick copy for all manner of outputs. Here's a taste of the beauty copywriting and creative consultancy services I offer. To find out more, please get in touch via my email below.
COPY
+ Brand story
+ Slogans and campaigns
+ Website
+ Packaging
+ Product descriptions
+ Press releases
+ Social media captions
+ Search-optimised editorial
+ Reports and white papers
+ Customer publications
+ Pitches and presentations
+ Website audits
CREATIVE
+ Tone-of-voice development
+ Campaign ideation
+ Content marketing strategy
+ Press-worthy angle identification
+ Shoot concepts and direction